Small Business Marketing In Good Times

Most small business owners hate to waste money on ineffective marketing and hate writing the checks. There is nothing wrong with that, in fact, big business could learn a lot from small business on how NOT to waste money.

The problem however, is that small businesses often lack clearly defined and deciplined marketing strategies. They tend not to spend enough money on marketing when they are busy and doing well. That can be a big mistake. Markets can change, competitors can change, the economy can change and business can dry up. Every small business should therefore have clearly defined marketing strategy and a plan of action.