A Digital Camera Can Be A Powerful Small Business Marketing Tool

Depending on what business you are in, a digital camera can be a useful tools in marketing a business. One idea is to take "before" and "after" shots of the job you are doing.

As an example; a landscape gardener could take a shot of a garden before landscaping, and then digitally alter the photograph using a home computer, to show the prospective client what the completed job will look like.

There would be several advantages in offering this service:

One advantage is that it would help clients to visualize the completed job. It could eliminate any sudden shocks and resulting desputes if the client didn't get what they were expecting.

Another advantage is that the "before" and "after" shots could be used when quoting for jobs. A prospective client will see exactly what they are getting, as opposed to just providing a written quote, like a competitor might do. The landscape gardener could send a letter to the prospective client, thanking them as well as enclosing the set of "before" and "after" photos with the quotation. Many times when a prospective client is trying to choose which service is best for their needs. Using this method, the prospective client would have proof positive of the landscapers work.

The other advantage is that "before" and "after" photos could be shown to several clients. The landscape gardener could make another set of prints. When a new prospective client wants to meet with them for an interview, the landscape gardener could show them a portfolio of several "before" and "after" photos of previously completed jobs.

This idea could be used in a number of different industries and could make the difference between getting the business or missing out to a competitor.

"A picture is worth a thousand words" Imagine what several pictures are worth!