
A small business can start out as a lemon from day one, or it can quickly develop into one. Let me explain.
Most people dream of being their own boss and one day working for themselves in their own
small business. But, for most people it remains just a dream. Let's face it - if you are not motivated enough, you will probably never start a business. Sometimes people are motivated into action because of negative circumstances. They may be tired of the corporate "rat race", or they may have a boring job.
Given those possibilities, starting a business might be the perfect escape to "perceived" freedom. What is it that motivates you to want to start a business and work for yourself? I ask this question because it is important to go into business for the right reasons.
Let's then assume you know why you are going into business and you know what you want to achieve. Now consider these 17 common mistakes and what you will do differently:
17 Common Mistakes To avoid When Starting A Business1. Rushing things (do it right the first time!)
2. Lack of focus (specialize, specialize, specialize!)
3. Inadequate market research (test market first!)
4. Lack of on-the-job experience (upskill!)
5. A poorly thought-out business plan (think things through and write things down!)
6. Opening too soon without first without knowing what could happen (learn from your small mistakes!)
7. Unprofessional brand name, decor, theme, logo, dress-code, stationery, packaging, advertising etc (marketing is everything in business!)
8. Poor branding and signage (signs should be big, clear and readable and in an identifiable color theme!)
9. Untrained employees (train your staff and set non-negotiable standards!)
10. Poor relationship with customers (they can make or break your business!)
11. Poor relationship with vendors (they can make it easy or difficult for you!)
12. Unfocused marketing plan (have a roadmap and be diciplined!)
13. Not using the advertising media that works best for your specific business (ineffective advertising is money down the toilet!)
14. Lack of working capital (do your math carefully and remember cash flow is king!)
15. Poor accounting (spend wisely and keep good records!)
16. Ignoring possible problems (solve problems before that get out of hand!)
17. Not recognizing your limitations (play to your strengths and seek help to minimize your weaknesses!)